Advertising device



May28, 1929. L. E. MCCONNELL, JR

ADVERTI S ING DEVI CE Filed 001;. 11.1928

' WITNESS wzwzm PatentedMay 28, 1929. v I I Q I i warren sr'ras Arr ferr es; T 4

LEWIS E. MCCONNELL, mi, "or M'oNTcLAIR, NEW irERsEY, nssreuoa PO-THE w; F. rownas COMPANY, OF NEW YORK, N. Y., conrozenrron or new YORK.

ADVERTISING DEVICE. Application filed October 1i, Serial No. 311,795; This inventionrelates to a display sign or taohed tothe underside of thetop of the 30 placard adapted to be attached to the under show case. When the card is so attached'to side of the top era glass show case or the the underside of the top of the show cas'eji 7 like to advertise or call attention to some the display part 'hangs vertically and in 5 articlein the case adjacent the card. order to makeit fit neatly upagainstthe top v The invention is illustrated in the-acplate and agalnst the glass front of thexc'ase', 35' companying drawing, in which I provide a. rear-lip in the form ofa Figure 1' is a perspective view of a par flange which "may 'b'e fol ded up until its of a show case with my improved card at edge impinges on the under side of the glass in tached thereto. p plate as shown in ig e When this Figure 2 is a section through the case and is done, the display leg 5 is held tight .40 the center of the card showing how the card agamst the glass front in a rigid upright v hangs away from the top of-the case. position. 7 lVithout this bracing, rear part, g g Figure 3 is a similar view, showing the the card may hang all awry, being neither v I card as it is finally positioned. vertical nor square with either the top or Figure 4 is a plan view of the card, and the front of; the case. 1 j g 5 Figure 5 shows the card in'a fiat'pos1.-' Ifclaim: V a r V V j 'tion. The combination or a vacuum cup and a In the drawing, 1 uide represent redisplay sign adapted to be attached to the 7 spectively the top and front of a glass Show underside of a support, the sign havinga case. The advertising card 3 may be made vertical display" portion and a horizontal 50 froma flat cardboard in-the general shape supporting portion, the latter having means as shown in Figure 5. It isfolded along vof attachment to the vacuum cup and a the line 4 to form a right angle, one leg 5' flange at the rear edge, adapted to bear being adapted to have advertising matter against the underside of the support for the placed thereon, as shown in Figure 15 and vacuum cup and hold the display portion the other leg 6 having a slotted orifice 7 rigid.- adapted to fit over the neck '8 of a rubber 1 vacuum cup 9 whereby the card may be atv LEWIS E. MOCONNELL, J R." 

